Utilizing a vehicle telematics platform deployed by Driven Analytics through car dealerships, Driven Analytics is able to aggregate and analyze a drivers behavior and information about their vehicle the could impact their maintenance and repair needs.  With this information, Driven Analytics can provide actionable information back to the car owner with regard to their current maintenance and repair needs.  In addition, Driven Analytics can provide the car owner with highly targeted ads and coupons that are tailored to their very needs.  In short, Driven Analytics is creating a two-sided market between car dealerships and car owners.